andam

Andam is a coconut frond based handbag line. The image of coconut frond is refined by turning it into products with more aesthetic and economic value. Coconut palm tree is often refers to as the tree from heaven, because almost every inch of this tree can be used for human needs. Unfortunately the frond of this tree hasn’t been optimally explored. Coconut frond is habitually used for symbol in a wedding, in prayer and for wrapping food.
The concept of Andam is to blend both traditional and modern value, materially and technically. The aim of this mixture is to preserve Indonesia’s tradition and still keep it updated with the latest trend. Andam’s products are eco-friendly and handmade in Indonesia. In a good hand, the
praxis of natural fiber can lead into a solution for environmental problem.